Assignment 1: Ad agencies and Campagins

This assignment is devided in to 2 parts. In the first part I'm going to rank the top ten Ad Agencies and in the second I'm going to choose 4 ads and comment them.

Part 1

Top ten agencies

1. Mccann Erickson worldwide
2. BBDO Worldwide
3. Leo burnett worldwide
4. J walter thompson
5. DDB Worldwide
6. Y&R Advertising
7. Deutsch
8. Publics worldwide
9. Euro RSCG Worldwide
10. Ogilvy & Mather Worldwide


Part 2

4 ads

Company: Mccann Erikson worldwide
Client: Mastercard
Link: http://www.mccann.com/
Go to the link our work at the top of the page and press it. Then choose the link: Commentators - Mastercard.
Reflections:
This is a classic MasterCard commercial that we have seen throughout the years. The commercial takes place in a soccer stadium and several things happen that is going to cost money. With MasterCard you get the feeling that you should not worry too much, MasterCard got you covered. It’s almost like you can buy everything with the card no matter what. There is an expectation of course, and that is the special feeling. Like in the commercial when one of the soccer teams wins, that feeling is priceless. The message that MasterCard wants to send out is that you can experience that feeling and the card is going to help achieve it. Just like the commercial says at the end: There is some things money can’t buy, for everything else there’s MasterCard. This slogan has been very well positioned in the minds of the customers throughout the years which make this commercial so good.


Company: Y&R Advertising
Client: Bacardi
Link: http://www.yr.com/
Press the link OUR WORK at the bottom left of the page, and then press the link creative portfolio. After that is just to press the Bacardi logo to see the commercial.
Reflections: In this commercial you see to different liquids that are shaped like humans, dancing around. And suddenly the two liquids come together like a mix and start to dance with each other. I think really well animated and beautiful made. It makes you a little curious what the product is, even if you can figure out that it’s an alcohol commercial. It’s caught my attention right away which is good because its only takes people a second to decide if they should change the channel or not.


Company: Publics worldwide
Client: Coca Cola
Link: http://www.publicis.com/
Press the link OUR WORK at the top of the page, and then you scroll the widows until you come to the Coca Cola light commercial.
Reflections: This commercial starts with a guy casing a girl because she has taking his coca cola light. In the chase they are starting to run on the walls and the roof. I think this commercial tries to say that the people that drink coca cola light is becoming more flexible (even if this little sci-fi) and has a healthier life than be people that drink regular sodas. It’s really hard to make a good soda commercial this days, most of the big company often uses celebrities like David Beckham to try to catch the audience attention. So this is a good way to make a different commercial about a light soda.


Company: Deutsch INC
Client: IKEA
Link: http://www.deutschinc.com/
Press GALLERY at the top of the page, than choose NY on the map. Press the icon to the right of the IKEA logo, it’s called IKEA – Guerilla and after that you choose the second picture at the bottom of the page called IKEA – Guerilla: Bus stop.
Reflections: In this picture you see a bus stop with indoor furniture’s. I think this picture is a really creative way to think outside the box. When people is going to see this poster on streets they are going notice that something is wrong and its going to catch their attentions. I like this kind of advertising when you break the rules a little bit, like the bus stop with a sofa and tables in it. Something that is so ordinary like a bus stop suddenly becomes more that just a bus stops. I also think this is a good way to reach out to catch people attention when mostly of the furniture’s ads are the same.

Purpose of this blog

Hi,

My name is Rasmus Bergkvist and I'm going to use this blog to post my assignment in the course RCS 362: Intergrated Marketing Communications in Appearal and Consumer Retailing.