The billboards I remember the best was the ones at Piccadilly Circus in London. I guess that Piccadilly Circus probably is Europe’s answer to Time Square, NY. There you find electronic billboards on the wall of a building, like Coca-cola, TDK, Samsung and Sanyo.
What I liked about Piccadilly Circus is that the billboards actually where beautiful, especially at night. And I never really thought that some billboards where beautiful before. It’s an incredible sight.
I think that the companies have been able to create a great advantage because Piccadilly has become one of London’s tourist attractions. So that means that besides the inhabitants of London, other people that come to London will be able to see their commercial. And that’s create a great advantage, because people normally don’t pay that much attention to commercial but if they create some kind of attraction to it then it’s easier to get their messages out. Although, it could be a problem that the billboards are next to each others, may not be able to get their entire message out. But it will most defiantly create a high frequency level.
Another billboard I really like is the Adidas commercial in the textbook at page 216. This one I actually never seen in real life but it caught my attention right away. On the billboard is a green soccer field and there are two players hanging in wires and playing soccer on a vertical billboard. This is a really creative way to get attention because it’s something you do not see everyday and it will defiantly caught your attention.
http://www.cactuslanguage.com/images/destinations/united_kingdom/london___piccadilly_circus.jpg
http://images.businessweek.com/ss/06/08/guerrilla_ads/image/2_adidas2.jpg
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