Message appeal

One commercial that I think gets the message out very well is the Nike soccer commercial “Take it to the next level”. In the commercial you follow a man on his way to the top of his carrier. On the way to the top you see a lot of famous soccer players, like Cristiano Ronaldo and Zlatan Ibrahimovic. The message for this commercial is practice makes perfect, it’s time to take it to the next level. Of course there is Nike products all over the commercial. But I think if you see your favorite soccer player wearing Nikes’, you want to have the same as him because if you going to be as good as him you have to have the same gear as him.
Sometimes it’s dangerous to use celebrities in commercial because they maybe not trustworthiness, expertise or the respect for the brand. In this commercial it is not going to be any problem with that at all. How is more expert and trustful than a soccer player in a soccer commercial?


http://www.youtube.com/watch?v=Tc3PZ3Im5aQ


Another commercial that get the message out in a creative way is the Berlitz – language for life. Humor always good tool get the targets attention. In the commercial you see a German coast guard on his first day at work. He gets an emergency message saying: Mayday, mayday we are sinking. Unfortunately his English is not that good, so he answer: what are you sinking (thinking) about. This commercial plays a little bit down on foreign countries that may not be as good at speaking English, but it is funny and presented in a good way that makes the audience think about maybe they should improve their English. I think that the humor in this commercial attracts attention to the brand.


http://www.youtube.com/watch?v=GT86iWiH2mI

One of the worst commercial I have ever seen is Playstation 3 – This is living. There are several commercials with the same concept. According to me, they fail completely to deliver the message. In the ad people are doing different things like dancing, sitting in a bathtub and quotes old movie cues and in the end a women sitting on the toilet in just her underwear and say: “This is living” and the she flush. I think this commercial is just confusing and do not really say anything about the product.


http://www.youtube.com/watch?v=ZJRbf76jXHE


Another ad that doesn’t get their message out is Benetton. This billboard shows a newborn baby in the hands of a doctor. Benetton ads have become a wake up call that people have an equal value, but the ad does not say anything about the products that Benetton sell. I don’t think this message works at all. They are not going to sell more clothes if they advertise like this. And I believe that people will be confused when they see their ads.

http://news.bbc.co.uk/media/images/38802000/jpg/_38802079_benetton_ap.jpg