Super Bowl

In February each year, one of the biggest sport events of the year in America takes place, the Super Bowl. This event has 97.5 million viewers. And that’s just people that are watching the game on TV! Super Bowl is like Christmas Eve for all the advertising agencies. They know that for once people actually want to see the commercials during the intermissions. It has become a part of the whole event. It’s more like a movie trailer than everyday, regular commercial. Some years ago they asked people what the score of the Super Bowl was, they could not remember. But when they asked what commercial they saw during the Super Bowl, they could name a bunch of them. People even like to discuss which one they thought were the best one.

In 2007, a 30 second TV commercial cost about $2.7 million. It’s a lot of money just airing for 30 seconds so they better get the message out in an effective way as possible, they can’t simply afford to make a mistake. Of course you see all the big companies like Budweiser, Pepsi, and Coca– Cola etc.

One very common theme to use is humor. This is something that Bud Light has used for years to get our attention, and they are really good at it. My best Super Bowl commercial would be Bud Lights- the hitchhiker. A couple driving their car one night and see a hitchhiker. The man asks the woman if they should pick him up, and she answer that he has an axe. The man protest by saying “but he got bud light, and there is probability a reasonable explanation for the axe. So they pull over and ask him what’s with the axe. And the hitchhiker answer” It’s a bottle opener”.
The larger majority of the target group is men above 21 so it makes perfectly sense to advertise product like this during Super Bowl. Beer has become a thing that you have to drink during the game, it’s almost like ritual.

Another Super Bowl commercial was the Audi R8. This got the inspiration from the Godfather. Instead of finding the horse head in the bed they replaced it with the front a car. This one is a little bit confusing for me. I did not like it, and having a hard time figure out the message of it. I mean, the commercial is about 1 minute so it going to cost Audi a lot for airing it. At least they should have a clearer message.

Then we have the classic Apple commercial, 1984. This commercial was only aired once. Only once and for 1 minute! You do not think a thing like that is ever going to be remembered or get the message out. They pretty much put all their money on one card. Today, people still discuss and praise that commercial.


Bud light
http://www.youtube.com/watch?v=7aO3TO5L0bM
Audi
http://www.youtube.com/watch?v=0_sshN-URJY
Apple
http://www.youtube.com/watch?v=R706isyDrqI